Knowledge Management Initiatives at British Petroleum

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Case Details:

Case Code : ITSY026
Case Length : 11 Pages
Period : 1994 - 2002
Pub Date : 2003
Teaching Note :Not Available
Organization : British Petroleum
Industry : Petroleum
Countries : UK

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"The wonderful thing about knowledge is that it is relatively inexpensive to replicate if you can capture it. Most activities or tasks are not onetime events. Whether it's drilling a well or conducting a transaction at a service station, we do the same things repeatedly. Our philosophy is fairly simple: Every time we do something again, we should do it better than the last time."¹

- John Browne, CEO, British Petroleum.

"The biggest single source of sustainable competitive advantage in the future will be our ability to create and mobilize knowledge in the interest of new products and services."²

- Kent Greenes, Knowledge Management Team Leader, BP Amoco.

Introduction

By the end of 2001, the UK-based British Petroleum Plc (BP) had successfully implemented the emission trading system (ETS) in all units of the company.

The ETS enabled BP to reduce the harmful emission of two gases - carbon dioxide and methane - in a cost-effective way.

The company used advanced knowledge management (KM) applications such as internal electronic markets (IEM).

By March 2002, due to ETS, BP could reduce the quantum of emissions from all its business units by 10%.

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Analysts were quick to comment that BP had once again successfully used KM to reduce costs and enhance the productivity and efficiency of its business operations.

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1] As quoted in the article, "Unleashing the Power of Learning: An Interview with British Petroleum's John Browne," by Steven E. Prokesch, Harvard Business Review, dated September-October 1997.

2] As quoted in the article, "British Petroleum's approach to developing a Global Knowledge Management System," by Chris Crompton, posted on www.3.best-in-class.com.

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